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4700 Emperor Blvd.

Raleigh-Durham NC 27703

[email protected]



Sheraton Imperial

4700 Emperor Blvd I-40
Durham, NC 27703
(919) 941-5050

ASta | aste

316 W Millbrook Rd #105
Raleigh, NC 27609
(919) 322-0609
[email protected]

Attendee Registration is now open!


Born from the union of IGONC and NCTDA, the Automotive Service and Tire Alliance (ASTA) proudly unveils its flagship event’s dynamic name change. The renowned Automotive Service and Technology Expo is now the ASTA Expo! Join us for an even more exhilarating, educational, and empowering experience under the ASTA banner. Follow us on Facebook, TikTok and Instagram to be part of this thrilling journey.


Sept. 26-28, 2024

Raleigh – Durham, NC


Register Now



Automotive Service and Technology

Enhance Your
Automotive Knowledge

Get ready for the automotive event of the year – ASTA Expo 2024! Join us for three days of high-energy training sessions and unbeatable networking opportunities. With over 50 management and technical seminars led by the industry’s top experts, you’ll gain cutting-edge knowledge and practical skills in everything from electric vehicle diagnostics and troubleshooting to management and marketing. Plus, our vendor trade show will feature the latest products and services that can take your business to the next level.

But it’s not all work and no play! We’re bringing the fun to the ASTA Expo with a pre-party at the new Rush Hour Go-Carting, with a multi-level electric go-kart track and a special limited-space, add-on bourbon tasting to close out the event in style. From the kick-off party to the wrap-up cocktail party, we have plenty of exciting events planned for you to let loose and connect with like-minded professionals. You won’t want to miss out on this incredible opportunity to boost your skills, grow your business, and have a blast doing it. See you there!


Learn from the best with over 60 management and technical seminars. Our industry-leading experts will cover a range of topics from electric vehicle diagnostics and troubleshooting to management and marketing strategies.

Trade Show

Discover the latest products and services at our expansive vendor trade show. Equip your business with cutting-edge tools and gain a competitive edge in the fast-paced automotive industry.

Social Events

Join us at ASTA Expo for a series of exciting networking events. From the thrilling Casino Night, our special Women’s Dinner, the casual Friday Lunch, to the grand, unforgettable Saturday Closeout Party

New This Year!

Grab your Expo t-shirt from our live screen-printing setup, and join one of our new “Words of Wisdom” Owner Sessions to catch 3-4 “fluff-free” presentations in one single session. And to close things out, don’t miss Whiskey Business – our Scotch tasting after party!

Vendor Tradeshow

Network with
Industry Experts

Our vendor trade show will feature the latest products and services, and there will be plenty of opportunities to connect with like-minded professionals. From the kick-off party at the brand new 2-level electric go-cart track, to the wrap-up cocktail party, we have a variety of fun events planned throughout the conference.

Sheraton Imperial

Newly renovated Venue

With a new, larger location at the Sheraton Imperial, we are even closer to RDU Airport and have plenty of space for even more training! Do not miss this must-attend event for everyone in the automotive industry, from owners to apprentices!


2024 ASTA Expo Sponsors

Shop Marketing Pros
Shop Marketing Pros

Join Us Sept. 26-28, 2024

The premier automotive event of the year.